Archive for March, 2012

Sitting with the Geeks at The Hunger Games World Premiere

Hunger Games SutherlandI am one of the few people on the planet who has already seen the Hunger Games movie. I have never had more people–men, women and children–ask to be my date until the day I found out I would be getting a ticket to the premiere. The key word in that sentence is “a” ticket. I got ONE.

It all started back in August of 2011 when I accepted a job at Crowd Factory, which is a company whose product is social media widgets. My boss is the one who divvies up the accounts, and I was privileged enough to end up with Lions Gate Films. So far I’ve been part of the social media teams for Abduction, One for the Money, Good Deeds, and now Hunger Games.

I spent most of last year eating, breathing and dreaming up ways to make the Hunger Games fans engage online. I worked diligently with some very creative people at Lions Gate and two external digital agencies. My tiny piece of the pie in all of the Hunger Games digital magic was the “Race for Mayor” campaign on the 13 District Pages (12 Districts and The Capitol) on Facebook.

At 4:30 am on Monday November 14, 2011, there was an open conference line for the incredible group of people with whom I had spent so much time building this amazing immersive experience with. When the Hunger Games movie trailer went live at 5am we simultaneously pushed 13 new Facebook tabs to the District pages on Facebook and held our breath, waiting to see if the fans would respond. The CTA (Call to Action) was simple: I Want to Run for Mayor!

Within a week there were thousands of fans running for mayor. They had created video campaigns on YouTube, and Facebook pages to get people to endorse them, because you see there was a hook. The fan who got the most endorsements would be elected mayor of their District on Facebook, and at the time what they didn’t know is that they would also be invited to attend the world premiere of the movie in Los Angeles.

On Monday March 12, 2012, I proudly sat in Row A of the Loge section at the Nokia Theater in Los Angeles with a group of geeks I had spent countless hours on the phone with, but had never met in person. I was grinning from ear to ear when Joe Drake, the President of Lions Gate, came out on stage to introduce the movie and commented on how wildly successful the marketing effort had been for the film so far. According to Fandango, Hunger Games has outsold Twilight Eclipse in pre-sales, making it the most successful pre-sales movie on record.

Then the lights dimmed and adrenalin took over as some of us saw the film for the first time. After the credits rolled we all made our way to the after party. I watched the newly minted stars enjoy their exploding celebrity status, and the veterans like Donald Sutherland graciously pose for photos with everyone who asked, including me.

There were so many moments that evening that were once-in-a-lifetime type moments. The palpable anticipation in the theater before the first frame of the film appeared on screen, and the excitement when the final credits rolled and we all realized we helped create this phenomenon. But the moment that I will never forget was when someone who I really respect at Lions Gate introduced me to someone as a “social media genius.” That made the journey all worthwhile.

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Recent articles:

How ‘Hunger Games’ Built up Must-See Fever. – New York Times

‘Hunger Games’ Dominates Facebook, Online Ticket Sales – Mashable

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I got Hacked

I was having trouble uploading photos and posting blogs a couple of weeks ago, so I emailed my dear friend Andrew while he was on vacation in a bat-infested rental in Nicaragua. Apparently the goats and bats were pretty reliable, but the power and the Internet were not. But he did log on long enough to tell me, “You’ve been hacked.”

Nothing like finding out that every PHP file on your blog site has been hacked into. Lovely.

Andrew deleted my entire site and restored the files from backup for me. So that’s why I currently have a generic WordPress theme. I’ll fix that in my copious spare time.

Coming up: a blog about the Hunger Games premiere.

 

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A Few Things that Surprised Me about Paris

ParisI had no preconceived notions or expectations when I landed in Paris on January 7th. Sure I had seen some movies that had romanticized the city and the culture, but I really had no idea what the reality would be, so I came with an open mind.

The first thing that surprised me was the rather soiled sidewalks. We hadn’t been off the plane for more than an hour when my friend Cathy slid her pristine, beige swede Prada boot through a pile of Parisian dog poo. We of course had been looking at the sights not the sidewalk and had completely missed the fact that it seemed that a fair number of Parisians had never heard of a pooper scooper.

Now I know that Parisians are supposed to be known for being stylish and fashion forward, but there was one shocking fashion trend in Paris that I have to question. Puffy coats. Really? There is nothing chic about a puffy jacket. I don’t care if you’re Carla Bruni. Puffy coats are fugly and should only be worn in Portland where they are more of a uniform than a fashion statement.

I can understand quite a bit of French, seeing that I tortured my first born by sending him to the French American School for five years, and I took a year of French in high school. Never mind the fact that I was living in Finland at the time, still trying to learn Finnish, and learning French from a teacher who only spoke Finnish. When I speak French I probably sound like a Cajun trying to speak German. But come on Parisians, throw me a bone. You know what I’m trying to say. Stop looking at me like I’m standing there naked and speaking Greek.

The biggest surprise to me regarding Paris was how beautifully walkable it is. My girlfriend and I would just choose a different arrondissments every day and explore it on foot all day long. The only time we ever took a cab was to and from the airport.

Paris is a wonderful city to get lost in. My advice to you: go without a plan, wear comfortable shoes, and allow yourself to dream. And make sure you watch where you’re walking!

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