I’m the one behind the Facebook tab trying to get you interested in seeing that movie. I’m the one behind that flyaway trip to see your favorite artist backstage. I’m the one who advises clients on how to engage you so they can market to you.
Please don’t shoot the messenger.
I am also the one who has never clicked on a Facebook ad, and thinks that the new Facebook Timeline is looking more and more like the cluttered MySpace Titanic right before it hit that social network iceberg and sunk a few years back.
When I help a client design an engaging social experience online I always ask myself, “Would I click on that?” before I recommend or implement anything. I am not a typical user, but I’m your canary in a coal mine. I have a very low threshold for social media BS.
And speaking of BS, there’s no such thing as a “Social Media Expert.” It’s a nascent industry that’s just hitting puberty. It’s like trying to fully understand a teenager. You can’t. And anyone who tells you they fully understand a teenager isn’t living with one.
Powered by Facebook Comments